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At Bass on Hook we respect your privacy and are committed to protecting it.
This statement only applies to this Website.
WHAT INFORMATION DO WE COLLECT AND HOW IS IT USED?
Information You Voluntarily Submit to our Website:
We may collect personal information from you such as your name or email address.
For example, you may voluntarily submit information to our Website by leaving a comment, subscribing to a newsletter or submitting a contact form.
In addition, you are able to create a user profile, which allows you to create a username and password.
We will store the username, but your password will not be visible in our records.
We automatically collect certain information about you and the device with which you access our Website.
For example, when you visit our Website, we will log your IP address, operating system type, browser type, referring website, pages you viewed and the dates/times when you accessed our Website.
We may also collect information about actions you take when using our Website such as links clicked.
We may log information using cookies, which are small data files stored on your browser by our Website.
We may use both session cookies, which expire when you close your browser and persistent cookies, which stay on your browser until deleted, to provide you with a more personalized experience on our Website.
HOW YOUR INFORMATION MAY BE USED
We may use the information collected in the following ways:
To operate and maintain our Website
To create your account, identify you as a user of our Website, and customize our Website for your account
To send you promotional information, such as newsletters. Each email promotion will provide information on how to opt-out of future mailings
To send you administrative communications, such as administrative emails, confirmation emails, technical notices, updates on policies, or security alerts
To respond to your comments or inquiries
To provide you with user support
To track and measure advertising on our Website
To protect, investigate, and deter against unauthorized or illegal activity.
THIRD-PARTY USE OF PERSONAL INFORMATION
Bass on Hook may share your information with third parties when you explicitly authorize us to share your information.
Additionally, our Website may use third-party service providers to service various aspects of the Website.
Each third-party service provider’s use of your personal information is dictated by their respective privacy policies.
The Bass on Hook Website currently uses the following third-party service providers:
Google Analytics – this service tracks Website usage and provides information such as referring websites and user actions on the Website. Google Analytics may capture your IP address, but no other personal information is captured by Google Analytics.
At this time, your personal information is not shared with any other third-party applications.
This list may be amended from time to time in Bass on Hook’s sole discretion.
Except when required by law, Bass on Hook will not sell, distribute or reveal your email addresses or other personal information without your consent; however, we may disclose or transfer personal information collected through our Website to third parties who acquire all or a portion of our business, which may be the result of a merger, consolidation or purchase of all or a portion of our assets or in connection with any bankruptcy or reorganization proceeding brought by or against us.
From time to time we may use anonymous data, which does not identify you alone or when combined with data from other parties.
This type of anonymous data may be provided to other parties for marketing, advertising or other uses.
Examples of this anonymous data may include analytics or information collected from cookies.
PUBLICLY VISIBLE INFORMATION
If you leave a comment on our website, certain information may be publicly visible.
To create a user profile, you must choose a username and password and input your email address for profile confirmation.
Your email address will never be available publicly unless specifically authorized by you.
At your option, you may also add an avatar, a profile description and a link to your website (if permitted).
Users may see your username, avatar, profile description and website information.
Cookies may also be used by third-party services, such as Google Analytics, as described herein.
Users may, at any time prevent the setting of cookies by the Website, by using a corresponding setting of your internet browser and may thus permanently deny the setting of cookies.
Furthermore, already set cookies may be deleted at any time via an Internet browser or other software programs.
This is possible in all popular Internet browsers.
However, if users deactivate the setting of cookies in your Internet browser, not all functions of our Website may be entirely usable.
Resolve Ad Server
The Bass on Hook Website uses Resolve Ad Server to manage all third-party advertising on our Website.
Resolve Ad Server serves content and advertisements when you visit our Website, which may use first and third-party cookies.
A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on our Website.
The cookie may collect information relating to your use of our Website, information about your device such as the device’s IP address and browser type, demographic data and, if you arrived at our Website via a link from a third-party site, the URL of the linking page.
First party cookies are created by the website that you are visiting.
A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting.
Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on our Website to monitor interaction with advertising content and to target and optimize advertising.
Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache.
The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache.
For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Bass on Hook Website content and features.
Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site.
The Bass on Hook Website may collect IP addresses and location information to serve personalized ads and pass it to Resolve Ad Server.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit https://www.networkadvertising.org/managing/opt_out.asp.
You may also visit https://optout.aboutads.info/#/ and https://www.networkadvertising.org/faq to learn more information about interest-based advertising.
You may download the AppChoices app at https://www.aboutads.info/appchoices to opt out in connection with mobile apps or use the platform controls on your mobile device to opt out.
From time to time, our Website may engage in remarketing efforts with third-party companies, such as Google, Facebook or Instagram, in order to market the Website.
Facebook: Opt-out of Facebook remarketing here
Google: Opt-out of Google remarketing here or use the network advertising opt out link above.
Affiliate Program Participation
The Bass on Hook Website may engage in affiliate marketing, which is done by embedding tracking links into our Website.
If you click on a link for an affiliate partnership, a cookie will be placed on your browser to track any sales for purposes of commissions.
Bass on Hook is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and links to Amazon.com.
As part of this Amazon Associates program, the Website will post customized links, provided by Amazon, to track the referrals to their website.
This program utilizes cookies to track visits for the purposes of assigning commission on these sales.
On the Bass on Hook Website, you may subscribe to our newsletter, which may be used for advertising purposes.
All newsletters sent may contain tracking pixels.
The pixel is embedded in emails and allows an analysis of the success of online marketing campaigns.
Because of these tracking pixels, we may see if and when you open an email and which links within the email you click.
Also, this allows our Website to adapt the content of future newsletters to the interests of the user.
This behavior will not be passed on to third parties.
RIGHTS RELATED TO YOUR PERSONAL INFORMATION
Opt-out – You may opt-out of future email communications by following the unsubscribe links in our emails.
You may also notify us via our contact form to be removed from our mailing list.
Access – You may access the personal information we have about you by submitting a request to us via our contact form.
Amend – You may contact us at our contact form to amend or update your personal information.
Forget – In certain situations, you may request that we erase or forget your personal data. To do so, please submit a request via our contact form.
Please note that we may need to retain certain information for recordkeeping purposes or to complete transactions, or when required by law.
SENSITIVE PERSONAL INFORMATION
At no time should you submit sensitive personal information to our Website.
This includes your social security number, information regarding race or ethnic origin, political opinions, religious beliefs, health information, criminal background or trade union memberships.
The Bass on Hook Website does not knowingly collect any personally identifiable information from children under the age of 16.
If a parent or guardian believes that our Website has personally identifiable information of a child under the age of 16 in its database, please contact us immediately via our contact form and we will use our best efforts to promptly remove such information from our records.
This policy was created on March 10, 1998 and updated on September 21, 2021.