FLW OUTDOORS PRESENTS INAUGURAL SALTWATER SPONSORSHIP LINEUP

February 18 2005

MINNEAPOLIS — FLW Outdoors released today the complete sponsor lineup for the new Wal-Mart FLW Kingfish Tour and Wal-Mart FLW Redfish Series. Through the support of corporate sponsors, FLW Outdoors is poised to revolutionize the sport of saltwater fishing, offering unprecedented total purses of $1.7 million for the FLW Kingfish Tour and $1.9 million for the FLW Redfish Series.

Wal-Mart, the title sponsor of all FLW Outdoors’ tournament trails since 1997, will also be the title sponsor of both the FLW Kingfish Tour and the FLW Redfish Series. Other sponsors of the FLW Kingfish Tour include Aquasport, BFGoodrich Tires, Castrol, Chevy, Fujifilm, Hydra-Sports, Kellogg’s, Pedigree, Raymarine, Seaswirl, 7 UP, Snickers, Tyson Foods, U.S. Bank, Wellcraft, Yamaha and Yo-Zuri. Furthermore, Berkley, Gulp!, Mann’s Bait Company and Solar Bat are joining the team as associate sponsors.

In addition to Wal-Mart, the sponsors of the FLW Redfish Series are BFGoodrich Tires, Castrol, Chevy, Fujifilm, Kellogg’s, Minn Kota, Oh Boy! Oberto Beef Jerky, Pedigree, Ranger, Raymarine, 7 UP, Snickers, Tyson Foods, U.S. Bank and Yamaha. Aquasport, Berkley, Champion Boats, Gulp!, Hydra-Sports, Mann’s Bait Company, Power-Pole, Solar Bat and Wellcraft are participating as associate sponsors.

When FLW Outdoors announced it would enter into the world of competitive saltwater angling, many of America’s largest and most well-respected companies immediately realized the potential to reach a new segment of the angling audience.

“We remain completely dedicated to doing for competitive saltwater fishing what we already have done for bass and walleye anglers,” FLW Outdoors Chairman Irwin L. Jacobs said. “That is to take competitive saltwater angling to a new level. FLW Outdoors has proven that professional angling provides a substantial opportunity for many of the world’s premier consumer brands to market their products to anglers, families and fans. Between our new television partnership with FSN (Fox Sports Net) and the inaugural seasons for the FLW Kingfish Tour and FLW Redfish Series, 2005 promises to be a momentous year.”

As FLW Outdoors sponsors, these brands will be featured in a variety of media formats, most notably the “FLW Outdoors” television program on FSN. Sponsors also benefit from prominent advertisements and feature articles in FLW Outdoors Magazine and at FLWOutdoors.com. Further publicity opportunities at FLW Outdoors include sponsor-specific product displays in the Family Fun Zone, signage at tournaments, angler-award programs, and other promotional and public-relations materials. Sponsors will also have the opportunity to use the “Proud Sponsor of FLW Outdoors” logo on their products.

For more information on FLW Outdoors and its tournament programs, visit FLWOutdoors.com or call (270) 252-1000.

Wal-Mart and many of America’s largest and most respected companies support FLW Outdoors and its tournament trails. Wal-Mart signed on as title sponsor of the FLW Tour in 1997 and today is the title sponsor of all FLW Outdoors events. For more information on Wal-Mart, visit Wal-Mart.com.

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